Wholesale
Athena

Impossible Foods

Early Stage Capital

Register Interest

WARNING

The law normally requires people who offer financial products to give information to investors before they invest. This information is designed to help investors make an informed decision.

If you are an accredited investor under the definition of that term in Rule 501(a) of Regulation D of the US Securities Act of 1933, the usual rules do not apply to offers of financial products made to you. As a result, you may not receive a complete and balanced set of information.

You will also have fewer other legal protections for these investments. Ask questions, read all documents carefully, and seek independent financial advice before committing yourself.

Transaction Size
USD 5,000,000.00
Share Price
USD 32.00
Minimum Investment
USD 50,000.00
Issue Type
Early Stage Capital
Sector
Diversified

BACKGROUND

Syndex first presented an opportunity to invest in Impossible Foods in 2019 and again in 2020 as a result of some unfulfilled demand for shares. The advisors have again been working to secure another small parcel to be made available to Syndex subscribers and their other clients.

We are seeking Expressions of Interest from eligible investors to invest in this opportunity.

Founded in 2011, and headquartered in Redwood City, California, Impossible Foods uses haem from the roots of soy plants to mimic the texture and colour of ground beef. As a plant based product, the Impossible Burger contains a broad range of vitamins and minerals, comparing favourably with beef. 

In March 2017, Impossible Foods announced it would build its first large-scale plant in Oakland, California to produce 1 million pounds of plant-based burger meat per month. In the first half of 2017, the Impossible Burger debuted on the menu of multi-unit franchises including Bareburger in New York City, Umami Burger in California, and Hopdoddy in Texas. In April 2018, White Castle started serving Impossible Burgers. The partnership with White Castle eventually expanded to include all 377 of its locations.

In April 2019, Burger King began test marketing an Impossible Whopper using the patty at locations around St. Louis. Later that month, the company announced plans to roll out Impossible Whoppers nationwide before the end of the year.  In August, it was officially made available nationwide.

The Impossible Burger became available in grocery stores for the first time in October 2019, at Gelson's stores, which are only in Southern California. As of May 2020, Impossible Burgers were also available at Fairway Market, Wegman's, Jewel-Osco, Vons, Pavilions, Albertsons in California and Nevada, Safeway in California and Nevada, and various chains owned by Kroger.  In April 2020, due to the COVID-19 pandemic in the United States, the FDA started allowing restaurants to sell Impossible beef substitute to consumers, with an additional printed-out sheet satisfying label requirements.

In May 2019, Little Caesars began testing the Impossible Supreme pizza in Florida, New Mexico, and Washington state. The pizza features Impossible Foods' first plant-based sausage product, which CEO Patrick Brown claimed had involved the development of 50 prototype sausage products before Little Caesars began offering it to the public.  Impossible sausage sandwiches are being sold at many restaurants, including Burger King and Starbucks.

Impossible Foods is now represented in over 30,000 restaurants and 10,000 grocery stores. It also recently announced that it will be cutting its wholesale prices, drawing it closer to achieving price parity with the meat its products mimic.

INVESTMENT DETAILS

The size of the Offering is expected to be USD5,000,000. Subject to final availability and negotiations, the shares will be priced at circa USD45. This offer is open only to investors that are “accredited investors” (as defined in Rule 501(a) of Regulation D promulgated under the Securities Act of 1933.

Shares subject to availability. Pricing may vary subject to market conditions.

TO REGISTER INTEREST

Click on the tab to register interest and you will be contacted by an advisor to the company and be provided access to the Impossible Foods Private Placement Agreement.

Article by Saheli Roy Choudhury for CNBC
November 7, 2019
7/11/2019
Article by Thomas Franck for CNBC
November 3, 2019
3/11/2019
Article by Mike Pomranz for Food & Wine
July 10, 2019
10/7/2019
Article by Amanda Capritto for CNET
July 10, 2019
10/7/2019
Article from Business Wire
July 10, 2019
10/7/2019

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