‍How Syndex Enabled MyFarm to Deliver Hybrid Liquidity for 600 Investors

The Syndex platform enables companies, co-operatives and funds to provide liquidity to their investors through structured and transparent secondary market trading. This case study shows how MyFarm Investments uses the Syndex platform to deliver hybrid liquidity for more than 600 investors in its Kiwifruit Fund.

MyFarm Investments, a specialist in New Zealand primary sector investments, has used the Syndex platform since 2018 to provide liquidity to its growing investor base. In 2024, MyFarm expanded its strategy by introducing periodic trading events alongside its existing continuous market for the MyFarm Kiwifruit Fund.

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A Hybrid Liquidity Model for a Growing Investor Base

In 2024, MyFarm established the MyFarm Kiwifruit Fund with the amalgamation of 11 existing Limited Partnerships. With an asset base of $200 million and close to 600 unitholders, this created an opportunity to implement a hybrid liquidity model using the Syndex platform - combining continuous trading with structured quarterly trading events. The periodic trading events (also known to investors as ‘auctions’) run quarterly, at which time continuous trading is paused. These events are open to both existing KiwiFruit Fund investors, and to new wholesale investors following a pre-approval process.

The Syndex platform has enabled MyFarm to continue fulfilling its focus on providing liquidity options, improving investor access and market transparency.

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Investor Confidence Reflected in Repeat Participation

Louise Bignall, Head of Client Relations at MyFarm, says the Syndex platform has helped investors increase their participation in the fund. “These are often investors who joined us a few months ago and have since gained confidence in the fund and taken the opportunity to increase their holdings. These liquidity options allow them to do this seamlessly”.

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Combining Market Mechanisms to Boost Promotion and Participation

The nature of 24/7 liquidity means it isn’t always easy to communicate activity, as buy and sell orders are placed sporadically. However, now, in combination with the periodic trading events, the MyFarm and Syndex teams are able to effectively market the opportunity to join the KiwiFruit Fund to new wholesale investors, providing increased interest and improved liquidity compared with the 24/7 market alone. So far, marketing efforts have included mailouts to the MyFarm and Syndex’s investor community.

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Marketing Trading Events to a Broader Investor Audience

“Being able to market these events helps widen the pool of investors and brings more buyers into the event,” says Bignall. “In terms of numbers, most buyers are existing investors, however, we are seeing increased interest from new investors as the economic landscape changes. This is where the marketing ability will become even more significant.”

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Educating and Supporting Investors Through the Process

To ensure that all investors are well-equipped to trade, MyFarm has implemented a robust educational campaign. This includes webinars at the time of launch, supported by how-to guides and instructional videos. Additionally, for those who cannot attend the events or feel uncomfortable in the trading environment, MyFarm offers proxy bidding services, ensuring that all investors can participate.

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A Positive Investor Experience with Transparent Trading

Feedback from investors indicates that the trading platform is straightforward to use. Bignall says investors appreciate the transparency and fairness the Syndex platform offers. “We offer proxy bidding, but the fact that so few investors use it shows how easy the trading platform is to navigate,” adds Bignall.

The trading events have been well-attended, another sign of the platform's user-friendliness and investor understanding.

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Setting a New Standard for Private Market Liquidity

The Syndex platform enabled MyFarm to implement a hybrid liquidity model combining continuous trading with quarterly trading events.

This approach has improved investor participation, attracted new investors and provided greater transparency for the fund’s secondary market.

As private markets evolve, platforms such as Syndex are becoming critical infrastructure for issuers seeking to provide liquidity in unlisted markets.

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Platform: Syndex private capital platform

Use case: Secondary market liquidity for a private fund

Investor base: ~600 unitholders

Assets: $200M

Liquidity model: Continuous trading + quarterly trading events