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JUNA is a functional beverage brand designed to make women’s wellbeing a more accessible part of everyday life. While the wellness market has traditionally been dominated by pills and powders, JUNA offers a more convenient alternative: a sparkling beverage formulated with vitamins and minerals that contribute to normal energy metabolism, psychological function, nervous system function, and the regulation of hormonal activity.
The product officially launched last month and has already gained strong early traction. JUNA is now stocked in 40+ retail locations across New Zealand, including FreshChoice supermarkets, Binn Inn stores, and independent cafés. Alongside retail growth, the brand has partnered with more than 100 influencers, generating over 430,000 social media views and strong organic engagement. Early customer feedback has been highly positive, with the product currently holding only five-star reviews on the website, with customers consistently highlighting both the taste and the convenience of the format.
JUNA was created to address a widely experienced but often overlooked issue. A large proportion of women experience symptoms related to hormonal fluctuations throughout the month, including fatigue, mood changes, and reduced energy. JUNA provides a simple, lifestyle-integrated option formulated with key nutrients including Magnesium, Zinc, and Vitamin B6.
Each can contains just 21 calories and is 98% sugar-free, offering a functional alternative to traditional soft drinks while fitting seamlessly into modern wellness routines.
The brand is positioned within the rapidly growing women’s wellness beverage category, with an estimated serviceable market of $8–12 billion across developed economies. Growth in this category is being driven by health-conscious Gen Z and Millennial consumers who are increasingly seeking convenient products that support everyday wellbeing.
JUNA operates an omni-channel model combining high-margin direct-to-consumer sales with a growing retail footprint across supermarkets, pharmacies, and wellness outlets. The company is led by a second-time founder with previous exit experience, supported by a team with over 30 years of FMCG expertise building and scaling consumer brands.
Following a successful market launch and strong early traction, JUNA is currently raising capital to accelerate distribution, grow brand awareness, and expand retail partnerships across New Zealand before scaling into international markets.
To learn more about this opportunity, register your interest below.
