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JUNA is a functional beverage brand focused on making hormonal health a more integrated part of daily life. While the wellness market is often centered on pills and powders, JUNA offers a science-backed sparkling soda designed specifically to meet the needs of women. Research highlights that 90% of women of reproductive age suffer from mild to acute premenstrual symptoms, creating a significant need for effective, lifestyle-integrated support. The drink is 98% sugar-free, contains only 21 calories, and is enriched with essential vitamins and minerals including Magnesium, Zinc, and Vitamin B6, to help manage mood, fatigue, and hormonal balance.
The brand is targeting the $8–12 billion serviceable market for women’s wellness beverages in developed markets. This high-growth segment is driven by health-conscious Gen Z and Millennial women who are moving away from synthetic fixes in favour of natural solutions. JUNA’s business model balances high-margin direct-to-consumer subscriptions with a strong retail presence in supermarkets and pharmacies. Led by a proven founder and a team with over 30 years of FMCG expertise, JUNA is currently raising capital to fund its market entry and scale its mission to close the gap in women’s hormonal health.
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