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The Great Avo Rush

It seems the humble avocado is never far from the news. Whether it’s being heralded as the new ‘superfood’, the astronomical rise in global demand, the drug cartels of Mexico, and not forgetting the midnight raids in Northland, no one can deny the popularity of this versatile, knobbly, green pear. In 2016 it was reported 90,000 additional Kiwis had discovered this fruit spiking demand and pushing prices skyhigh. This year the orchards are still racing to keep up with it’s popularity. Smashed avo on toast has never been more popular!

Syndex has its own avocado story and like all good stories it comes with a moral.

Spring 2018 Syndex listed an avocado farm on the primary market. The response, as is of no real surprise, was unparrelledl. The scramble to be part of this boom and own a slice of a real orchard meant interest was high and only those at the front of the queue got the gold. You had to move quickly in order to be one of the winners.

The winners were (mostly) Syndex investors. Why? Because the Syndex community of investors were registered on the platform and could activate their interest at the press of a button. The alternative process outside of Syndex is a multi-page document that takes time to complete and process (and even longer if you choose to post it!). The moral of the story is, of course, to get registered. It’s a quick and painless process that (almost) instantly gets you positioned at the top of the grid ready for when the next race comes around.

To register with Syndex click here.

Syndex offers a platform for the management and trading of proportionally-owned investments for private capital markets, including syndicates, limited partnerships and private equity. The platform provides information as well as a marketplace, including the capability to transact; even trading peer-to-peer. Included is documentation storage and reporting, regulatory management, plus analytics within categories for price discovery for both buyers and sellers. Syndex list on the primary and secondary market in sectors that range from horticulture to agriculture and commerical property to technology.

To see current marketplace listings click here.


Ross Verry

Ross Verry is CEO of Syndex and a shareholder. The views expressed above are purely his own. Please assess and research all your investment.